How To Get On A Makeup Pr List

Equally a blogger over 4 years I oft receive the question from fellow bloggers or instagrammers how to get PR and the attention of brands. Information technology took me a long fourth dimension to become a successful influencer. This is a sensitive subject considering no 1 wants to tell their secrets or contact person of a brand, unless you accept a great relationship with this person. Beside existence a blogger I'm also the PR and Content Manager of various brands in holland similar Olaplex, Tangle Teezer, Colour Wow, invisibobble and Florence by Mills. Then I know what brands are usually looking for when you approach them. In this blogpost I volition share my secrets as a blogger and how to arroyo brands to build a great relationship with them. Delight proceed in mind that this is how I recall yous should approach brands.

What is PR?

PR means Public Relations and is often the department who works close with content creators, famous people and magazines to betrayal the brand on diverse platforms and different ways. Just a small part of the PR exist out of working with influencers: you want to find the perfect influencers who fits well with the brand.

When do I approach a brand?

I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. First I wanted to create a solide platform with great content earlier someone takes a look at it. During that time I had over 7.000 Instagram followers and 5.000 unique visitors each month on my blog. I thought that was a slap-up number to start mailing brands and agencies. You desire to make a neat start impression, simply approach them when you think they tin can't say no to you. Information technology would be a pity and waste of time if you lot are not happy with your content only you lot expect the brand volition run across it differently.

Exercise: Create a platform that is unique, that makes you happy. Starting a weblog or an Instagram business relationship shouldn't be the reason to get free stuff. No, you want to do this because information technology is your hobby or you have to much on your heed and want to find a way to express this. Show your niche, dazzler, fashion or food and arrive your ain. If yous call up you tin't to amend than this, you lot are gear up to gear up some great emails to your favorite brands!

DON'T: Delight don't approach a make or bureau when yous just accept 500 followers or an Instagram account that looks like a personal account with your cats or friends while you are a 'dazzler blogger'. Your account should show in a glimpse what your niche is and the amount of followers has to be above the 1.000 before I tin can even put you on a PR list for updates (not even talking almost receiving PR). If you just started your account a month agone it is better to look. I want to see that you lot created a platform that shows what your passion is and that y'all take a decent amount of followers that as well interacts with y'all.

How practise I reach a brand or PR agencies?

I ofttimes receive the question from people on Instagram: "Hey, I saw you received a PR package from that make, practice yous accept contacts for me?". First of all, I ordinarily ignore these questions because they often come from people who never like or comment on my Instagram posts or they don't even follow me! When people ask you these questions, all they want is complimentary stuff. No, not letting you go it. Then here is what you have to do.

Do: if you lot post regular, create unique content, tagging brands and using the right hashtags your favorite brands volition discover y'all! Almost every brand or bureau has an Instagram and if they see your mail where you lot tagged them, they might will contact y'all for the astonishing content you lot created. Or interact on their Instagram, like their posts and ask 18-carat questions to them in the comments. They will notice you. If you lot can't await you can approach them past mailing them. Virtually of the brands don't have a direct PR mail on their website, but they always have an info or hello mail. Y'all can use this e-mail and inquire if they tin redirect your to the right section inside the visitor. That is how piece of cake it is!

DON'T: sometimes an influencers is unboxing a PR packet on their Instastory and they tag the make and PR manager so they tin rail information technology. Delight don't arroyo the PR manager on their Instagram account! They usually share their Instagram then they can stay in bear on with their content creators and track all the content that is posted. Back in the days I worked for brand Ten and someone knew I was doing their Social Media. She approached me on my beauty business relationship and asked how she could get on the PR list because her emails were ignored. I idea information technology was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge brand) you are probably not proficient enough or match. Just approach the make in a proper fashion by emailing them or sending them a DM on Instagram but never bother the PR manager directly on their personal Instagram account. The only affair you could do is follow their personal Instagram account and hoping you will catch their attention!

How to make a not bad first impression

You emailed them through their info mail, concluded upwards at the right PR person inside the brand or received a direct mail address from another sugariness blogger who was so kind to share it with you: what now? Keep in listen that this is similar an interview and you want to show why they take to put yous on their PR listing. Some brands actually track your email address, so if you received a decline for their PR and approach them 6 months later they tin see that they said no to you. That's why it is very important how to approach them and what to say in your email that convinces them to put y'all on their PR list:

DO:

            How-do-you-do,  Thanks for your time! Let me introduce myself: my proper name is An and I'm a beauty blogger for over 4 years now (tell why yous started this platform and why dazzler or fashion). I'm mailing you lot because I believe I'k a cracking fit for the brand and I want to keep up to engagement with all the news and launches. (why are you lot approaching them? Do y'all already dearest their make or do you see lots of positive reviews nigh them?)  Tell them what you can practice for them in commutation for existence on their PR list! Maybe evidence them your work you made of their products. Brands honey to hear that you already tried their products and created content with it (evidence your numbers or your unique work)  It would be nifty if I can be put on your PR list considering as you tin can see I'm a huge fan of the brand.

DON'T:

"LET'S COLLAB!" I seriously received some emails and DM's from influencers who approached me like this. I can't even take you serious anymore. They never become a reply from me. In my previous part I said it was okay to approach a make through the DM, but never start talking about PR or collaborations in the DM. Usually the person behind the account doesn't do PR and they can directly you immediately to the correct person. Only inquire for data like: how practise I go far bear upon with the PR manager of your make? What is the email address of the make? Never transport a brand a straight DM on Instagram with: He, I beloved your products! Want to interact? I still retrieve this is non the correct way to approach a brand considering

I don't know who you are
y'all ask for a collab without telling me what you do

NEVER Inquire FOR FREE PRODUCTS. If you are not on the PR listing all the same and you approach a make or agency with the question if you can become some products, y'all are doomed. You first accept to take all the steps above before you even dare to start asking this question. Luckily I usually receive this question from girls who just turned xv and think they are an influencer because they have 400 high school friends following her account, I tin can't blame her. These days everyone think they can become an influencer en receive gratuitous products.

How to receive PR

Okay, the fun part is starting now! When you are on the PR listing it means that with novelties you will exist the first ane to receive a press release about this new launch. That withal doesn't mean that yous volition instantly receive products as presently as you lot are on the list.

Receiving PR tin can be done in many means. Brands tin can approach you because they think y'all fit with the specific launch or brand, you lot can utilise yourself for influencer marketing platforms like Octoly to receive products in substitution for content or you lot can ask the brand or agencies.

Exercise: When you inquire for samples or PR packages, e'er tell them what you lot can practise in substitution for receiving the samples. Be clear and on how many and where you lot volition mail service the content for them and what kind of concept you have to create it. When a new product launches or when yous ask for a sample, we want to hear from you how you will highlight this product. Come up with a program and never inquire for unproblematic just receiving the product. The all-time timing to inquire for samples is when a press release has been sent to you lot: in the press release they e'er state if there are samples available for the press to test out. Reply on the mail service and tell them what you can do for them!

DON'T: A lot of brands don't always take samples because the products are only as well expensive to gift them to everyone or they only send them to the magazines and celebs. Fifty-fifty when you are on the PR list doesn't hateful yous will always receive products . At that place are no unlimited amount of samples available so usually brands only option x amount of influencers. And when you meet your friend receiving PR and you not, don't set on the PR managing director. There is e'er a reason why you didn't make it on the list this fourth dimension considering you never post something about the brand or you don't fit with the production. And so stop asking why yous don't receive anything from them and start asking yourself what would exist the reason: are you non active anymore, exercise yous still postal service relatable content and are you a great representative for this make?

Building a relationship with the brand

For brands information technology is always bully to see the attain we accept on diverse platforms. Nosotros are 18-carat happy when we run across you lot posting about our products. It is always a two fashion street when brands and influencers work together. But if you lot but started doing this you have to perform outstanding to be e'er on the listing.

Keep tagging the brands in your post. When y'all completed the "tin I receive the product in exchange for x content?" we are always happy to meet that you keep showing the products on your feed. It doesn't need to be a dedicated postal service but only a glimpse is enough. That is how you build upwards the goodwill.

When you are on the PR list and you receive a packet from them, it is always great to post something about the production you received. Some brands continue a list of the influencers they have send PR packages, and if you don't post anything of the product you might don't receive anything the next time. They volition probably give someone else the chance to try something.

Exist patience, build your platform and create content

They key is to keep creating content, stay active. If y'all oasis't been active for a month the brand might will might ignore you. When your business relationship hasn't been active for a while, your Instagram and blog will loose unique visitors. This has an impact on your attain. Try to postal service at least 2/3 times a week and on the days you don't post proceed interacting with your followers.

Building your platform ways creating unique content only also stay in impact with your follower and the people y'all follow. Y'all tin merely grow with the help of others. Back in the day (3 years ago) I posted 3 pictures a twenty-four hour period on my Instagram to keep my business relationship active and to build a community. If yous do this, your account will go noticed.

Condign a blogger or starting a beauty Instagram account has to be something you lot are passionate about. Non considering you want to receive complimentary products some mean solar day. Information technology is all almost being role of a community where you can share your thoughts and experience with each other and learn from other. When your account starts to grow and your followers amount stick with you, your account will become big. Stay truthful to yourself and create content that makes yous happy.

I hope these tips helped you lot to arroyo brands and receive PR one day. Be patience and you will go noticed by your favorite brand. Information technology e'er helps to kickoff buy their products and review them so they see you lot are familiar with their products. Like I said, it is all about goodwill! If you lot did something for them without even asking, they volition ever be pleased to run into your beautiful content!

Why did y'all started blogging or create an Instagram account?